About us

Our story

Friday Health Plans isn’t your average health insurance company. We’re not about unnecessary extras and confusing terminology. We cover the basic health stuff you’ll likely use the most at a price that just might make your wallet happy. Our simple health plans and friendly service keep you covered so you’re free to live every day like it’s Friday.

Our goal is to be the Friday of health insurance—consistent, dependable, and a breath of fresh air. We want to give our members the peace of mind that they’re covered, so they can can have that Friday feeling every day.

Friday Health Plans is major medical health insurance compliant with the Affordable Care Act regulations.

You can read an interview with the Friday Founders here. For information or questions about your 2018 Friday health plan, please call our friendly customer service staff at 800-475-8466. TTY users should call 800 659-2656.

Friday Health Plans Leadership

Salvatore Gentile

Salvatore Gentile

CEO / Co-Founder

Sal founded Friday Health Plans to transform the health insurance market. With more than 30 years of experience in high growth, innovative companies, Sal brings deep experience in operational leadership, market strategy, and business development. Prior to founding Friday, Sal was CEO of HealthX, a software company which built online portals and tools for the health insurance industry. From 2004 to 2013, Sal led markets at TriZetto Corporation, the leading provider of enterprise software and services for the health insurance industry, where he became an expert at using technology to drive efficiency and automation in health insurance. Sal led a number of sales, marketing and business development functions at high growth technology firms. Sal is a graduate of Pace University where he majored in math and computer science.

David Pinkert

David Pinkert

President / Co-Founder

Dave founded Friday Health Plans to innovate a new way of delivering health insurance. With over 20 years of leadership experience in healthcare, he is passionate about new ideas that will improve the health care experience in the U.S. Prior to Friday, Dave was an independent consultant focused on strategy for clients in managed care, healthcare IT and services segments. Dave was one of the first employees of TriZetto, and led multiple product development functions over a 15-year span, specializing in leading turnarounds and new launches. Prior to TriZetto, Dave led product development at Oxford Health Plans, where he focused on development of specialty networks and new reimbursement methodologies. Dave also covered the managed care industry as a research analyst at Robertson Stephens and Company, and he was a health policy and economics consultant at the Lewin Group. Dave earned his MBA in healthcare management from the Wharton School at the University of Pennsylvania.

Jennifer Mueller

Jennifer Mueller

Chief Operating Officer

Jennifer joined Friday Health Plans in 2015 to create an innovative and highly efficient health insurance company. With 18 years of experience in the health care industry, Jennifer is regionally recognized for developing successful clinical programs and strategies for the management of outcomes and populations. Prior to joining Friday, Jennifer led operations for a large multi-specialty / primary care practice that included over 18 specialties. A Registered Nurse with expertise in both clinical functions and operations, Jennifer received the Luminary Nightingale Award for innovation and leadership in nursing. Jennifer is Green-Belt Certified Lean Six Sigma with nursing experience in ER, ICU, and Diabetes Education. She is a graduate of Grand Canyon University where she received a Bachelor of Science in Nursing. 

URAC Accredited

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